Materials: Recycled material, rubber, ure-coding
Price on request
Custom colours, shapes and sizes available
Hlèr is the personification of the sea in Nordic mythology. In the House of Hlèr, Aske Hvidtved and Victor Miklos created an underwater mise-en-scène, where surplus rubber from the fashion industry was turned into props, creating a stage for the absurd reality we inhabit as creators and consumers. The exhibition stages Hlèr as a fictive fashion sea survival brand for when the climate crisis will leave us with oceans that have overflown the planet. The brand reflects on the auto-exploiting nature of the system in place and how it collides with our wants and needs for change. In the grey area between the absurdity of fashion and the art world, House of Hlèr investigates the soft power that culture generates, often on behalf of economic interest.